How many of you start out writing an email hoping that the content is completely ignored? I imagine that since you have arrived on my site, the answer to that question is that none of you actually want that. Let’s be more specific, how many of you reach out to a recruiter, hoping that he or she will delete your message without reading it? I’m going to wager a guess that once again, none of you have that as the desired outcome of writing a message. At this point I imagine some of you are thinking, “Ben, you are now four sentences into this post, where are you going with this?”
Fair, let’s get to the point. I am writing this post because I see people write messages every day that I know will be deleted. I also receive messages from people at least once a week that are wildly ineffective and that, simply put are not accomplishing what they were created to do. In fact, I am going to say that this method is the least effective way to contact a recruiter if the end goal is a job, an interview or a relationship. I am going to tell you what this method is now so that you can avoid doing this for the rest of your professional career.
Ok so let’s get to the message. Now, this message can come in many forms. Sometimes it’s an email, sometimes it’s a message on LinkedIn and sometimes it’s even a reply to a post. However, the one thing they will all have in common is that they will soon be ignored or deleted. Let’s take a look at what this might actually look like. Usually it reads something like the following:
“Hi Ben. My name is Katie. I am a Mechanical Engineer who graduated from Sterling University. I am looking for a new role, if you have anything suitable please advise.”
Do you hear that sound? That is the sound of Recruiters everywhere clapping and yelling “Preach”. I cannot begin to tell you how ineffective that message is. Whatever the goal of that message was, it will not be accomplished. Now some of you might be thinking “Ben, what is wrong with that message? I thought you were a recruiter….recruit!” Well the first thing that comes to mind is that this person did absolutely no research. In fact, besides saying nothing at all this is literally the least amount of effort someone could put in to try and achieve their end goal of employment.
The caveat here is that you happen to have a skill that is such a rare commodity and I happen to be looking for someone with that skill, then that might work. However, if you aren’t a welding engineer or a penetration tester or a paint coatings scientist or a Senior Crystal Growth Scientist (I have filled all four of those roles by the way) then you are probably out of luck. The above message will not resonate with good recruiters. It shows lack of effort when it comes to research and it comes off as lazy.
Now for those of you saying “well Ben, I get tons of messages from recruiters and they are lazy as well and they don’t do the necessary research either!” you aren’t wrong. That is true. It would be impossible for me to defend the actions of all recruiters out there. However, the goal of this post is so help you recognize what not to do and spend the extra five minutes to make your outreach attempt 100x more successful.
Now I most frequently get this message on LinkedIn. So that means someone requested to connect with me or already was connected to me. Which means before they sent that message they had the ability to view my profile. Which means they can see where I work and with just a little bit of leg work they themselves are capable of seeing some of the jobs my company is looking to fill. Now if the recruiter happens to be a headhunter, you may not have access to their jobs making this more difficult but if they are a Corporate Recruiter, this really is quite easy. Now let’s look at an example of a really effective message.
“Hi Ben. Thanks for accepting my request to connect. I see that you work for ABC Company. I have been hearing a lot about your company in the news recently and have always respected your company’s products. I was on the website and noticed you currently have a posting for a Mechanical Engineer. After reading the description, not only does it sound really interesting but I strongly believe I meet the requirements. The posting says it requires 4 years of experience, a strong knowledge of metal fabrications and a strong proficiency with solidworks. I have 5 years’ experience, I have over 2,000 hours working with solidworks and a strong background in metal fab. This position seems like it could potentially be a fit. I would love to talk with you more about the role, when would you have a few minutes to chat? You can reach me at 123-456-7899 between the hours of 12-1pm or 3-6pm. Thanks again and I look forward to hearing from you!”
Do you see the difference? For me the difference is I am responding to the second one. They showed initiative, were polite and from the looks of it, are qualified. The message will take a little bit longer to write but if you care at all about the success rate of the emails you write, I would advise you to go with option two. Hopefully this helps and I appreciate you taking the time to read it. If you have a few more minutes go check out this post, The Difference Between Great Interviewers and Good Interviewers, it’s one of my favorite posts I’ve written over the last six months! If you found some value in this post, please share with your social networks. Thanks and have an awesome day!